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Strategic Research


Charter Keck Cramer's Strategic Research business unit undertakes consultancy tasks utilising an integrated and multi-disciplinary approach spanning property and market research, strategic planning, economic analysis and spatial analysis techniques.

Emphasis is placed upon providing value-adding insight, recommendations and solutions emanating from analysis and interpretation of relevant quantitative and qualitative data. Services are suited to either market-wide studies, project-specific investigations or across a portfolio of sites.

Strategic Research offers professional and independent advice enabling our private and public sector clients to gain a competitive advantage in understanding the market, its performance and, most importantly, anticipating its future direction.

Strategic Research liaises closely with the firm's other business units, including Corporate Real Estate, Valuations, Quantity Surveying and Project Management. Clients have the option of utilising the firm's full range of services or 'bundling' related services.


Services

Strategic Research services include:

Market Analysis
  • Demand and supply studies
  • Forecasting studies
  • Qualitative market research / surveying
  • Demographic and socio-economic studies
Strategic and Economic Analysis
  • Strategic policy research and analysis
  • Local economic development strategies
  • Retail strip monitoring
  • Retail turnover potential studies
  • Economic impact assessments
  • Economic modelling / cost benefit analysis
  • Industry studies
Spatial Analysis
  • Location assessment ( all property sectors )
  • Retail network review and gap analysis
  • Trade area delineation and analysis
  • Geo-demographic analysis and consumer profiling
  • Database mapping ( customers, competing projects, competing stores )
Project Analysis
  • Highest, best and alternative use studies
  • Feasibility studies
  • Purchaser profiling, product positioning, competitor analysis
  • Market potential studies
Charter's Strategic Research maintains a comprehensive range of property, economic, industry, demographic, social and land use information.


For further queries, please contact:

Robert Papaleo
Director
Strategic Research
Direct: +61 3 9691 1420
robert.papaleo@charterkc.com.au